History of The Bankey Comic

In 1973, Princeton University professor Burton Malkiel asserted in his bestselling book, ‘A Random Walk Down Wall Street’, that “A blindfolded monkey throwing darts at a newspaper’s financial pages could select a portfolio that would do just as well as one carefully selected by experts.” This notion was taken up numerously in the financial world, testing whether a simulated dart-throwing monkey resulted in portfolios that would not just beat most investors, but also outperform the market.

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The Wall Street Journal’s Dartboard Contest spent 14 years attempting to dart against professional analysts – within this time period, the professionals did not always win.

The Bankey is satirically inspired by both the dart-monkey’s random walk as well as the faith in true financial analytics and management skills of professionals bankers & financial experts.

The Bankey simplifies, utilises clichés, explains, connects past to future and alludes to various viewpoints from both within and outside the industry, in order to remind ourselves, in a humorous way, of the delicate balance between panic & greed, loss & glory and ponzis & free markets. The ultimate comic for all interested in the banking industry and the overall economy!